As a teenager Alex played bass guitar in a few school and college bands, this gave him a love for music and a taste of the limelight. Alex developed to become a DJ and formed with Troy Harewood and his Brother Andreas Petrides a reputable break dancing crew The UK Warriors which were winners of the Fame Game (an early version of Britains Got Talent) On the back of the TV Show they became household favs and toured the UK!
The UK Warriors were a big part of the breaking scene and were used in many marketing campaigns, they produced a book on Breakdancing and they later went on to tour the world with a request for them alone or with various famous artists and DJs.
Alex with Paul ‘Dizzy’ Saunders owned the Velvet Rooms a Club formally known as Velvet Underground. The Club was a fashionable hot spot in London’s W1 and hosted nights by some of the best promotors and the best DJs in the world seven days a week including such legends as Carl Cox Ultimate Base Thursdays, Fabio & Grooverider Swerve Wednesdays, The Problem Kids, and many more. One night out of many that went down in clubbing History was when Carl Cox, Darren Emerson and Sasha all played the same night at a Birthday Party. Charring Cross Rd became a Road Block and the night was incredible for those that actually managed to get in and a lot of fun for the ones that didn’t too.
As a TV presenter, Alex has hosted shows for MTV, Kiss TV, Rapture TV, MTV Dance and MTV Europe.
Alex with Chris Brown had a production company called P.I.M.P. they produced various documentaries and programmes for both UK terrestrial channels and Sky TV on these productions Alex cowrote, presented, produced and Executive Producer for the music.
Alex has a very successful radio career currently presenting Funkadelic a very popular show on Centreforce Radio DAB twice a week Tuesday 2-5 pm and Thursdays 2-4 pm (Read my story)
He had an award-winning drive time show on Kiss FM with Brandon Block and shows on Passion FM and House FM. Alex was voted DJ of the year at the London Club awards.